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Homepage image featuring a vintage-style certificate with the story 'Once upon a time there was a group of merchants from far east. They're back to teach us grooming the right way. The Merchants way!' Imprinted with the 'Merchants of East' logo, a stamp, and an illustration of a vintage military, showcasing our commitment to sustainable and natural grooming products with 70% reduced plastic packaging.

O U R  R A N G E

A natural & sustainable range to choose from for real men


Merchants of East is the premier destination for men who care about their grooming and the planet. As the male grooming division of Penta Pharma Pvt. Ltd., we offer a range of sustainable grooming products that are specifically designed for men and their stylists.

At Merchants of East, we are committed to crafting natural and eco-friendly grooming products with zero use of chemicals and minimal use of plastic. Our hair, beard, face, and body care products are made with the highest-quality natural ingredients, which not only nourish your skin and hair but also have a positive impact on the environment.

Our mission is to provide men with natural and effective grooming products that make them look and feel their best while being kind to the planet. Despite facing numerous challenges and hurdles during the execution of this vision, our team remains committed to our mission.

We are proud to offer a range of natural and sustainable grooming products that cater to the needs of the modern man. From our signature beard oil and shampoo to our premium face and body care products, we have everything you need to elevate your grooming routine.

At Merchants of East, we are always looking for new team members who share our passion for sustainable male grooming. If you are committed to making a difference in the world and have a passion for natural grooming products, we would love to hear from you.

Shop our range of natural and sustainable grooming products today to experience the best grooming for the modern man. Join us in our mission to make the world a better place, one grooming product at a time.





T. +91 9636941337  |

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